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Maserati Opens High-End Retail Store and Lounge in Milan

Some may think Maserati is an exclusive automaker that does not value the numbers and insists on the quality. The times, they are a changing, like it or not. And even the most exclusive players on the market need to conform with what the 21st century brings. Marketing is about being out there, which is probably why the Italians decided to open their first retail store and lounge bar.
Maserati Opens High-End Retail Store and Lounge in Milan 4 photos
Photo: Maserati
Maserati Opens High-End Retail Store and Lounge in MilanMaserati Opens High-End Retail Store and Lounge in MilanMaserati Opens High-End Retail Store and Lounge in Milan
Dubbed Casa Maserati, the exclusive retail store and lounge bar is located in Piazza San Fedele, Milan. The brand’s fans are offered the chance to buy Maserati Collection products and to booking a test drive to learn all the driving secrets.

Since we’re looking at a central location in Milan, the vehicles will alternate on display on the Casa Maserati forecourt. Moreover, customers will also be possible to book a test drive of the Quattroporte and Ghibli saloons alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.

As we’ve mentioned before, marketing in the automotive industry quite often implies a mixture between cars and fashion. The Italian carmaker from Modena knows about that which is why their concept store also “reinforces its relationship with its corporate partners - Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes.”

Whether or not this new store is in any way related to the company’s recent acceleration in terms of development we don’t know, but we should not forget they are placing a production output capacity at 75,000 vehicles globally, which means they’re serious.
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