Photo: theophiluschin
If you followed BMW’s activity in the last few years you might’ve noticed their inclination to occupy every possible niche out there. If Audi or Mercedes-Benz have a model that isn’t directly rivaled by one of theirs, the Munichers are quick to respond.
It was the case of the 2 Series Active Tourer, the 6 Series Gran Coupe and so on. Speaking of the 6 Series Gran Coupe, in a recent interview for Autovisie, BMW’s vice-president that is taking care of midsize and large models, Markus Baur, said that the company he represents has no plans to further expand the 6 Series range. In other words: forget about a 6 Series Shooting Brake.
That was basically the one model they didn’t have in their line-up to go up against the Mercedes-Benz CLS Shooting Brake. Admittedly, Audi doesn’t have one either but that never stopped BMW before from developing a new car.
However, it would seem like all this investment in new models is starting to show its wear and things aren’t looking all that bright in Munich at the moment.
In order to create such a rival for Mercedes’ creation, some heavy investments would be necessary and BMW simply doesn’t have the resources for it right now. Their aim is on eco-friendly, green cars at the moment as they will have to deal with the ever-tightening CO2 emission legislation in Europe and the rest of the world.
Furthermore, the sales of such a car would be modest and wouldn’t justify the investment. For example, the F12/F13/F06 6 Series models we have today have been sold in just over 85,000 units since 2011 when they were introduced. Taken separately, it might seem like a big number but when you look at how other Bimmers are doing, it’s not impressive at all.
That was basically the one model they didn’t have in their line-up to go up against the Mercedes-Benz CLS Shooting Brake. Admittedly, Audi doesn’t have one either but that never stopped BMW before from developing a new car.
However, it would seem like all this investment in new models is starting to show its wear and things aren’t looking all that bright in Munich at the moment.
In order to create such a rival for Mercedes’ creation, some heavy investments would be necessary and BMW simply doesn’t have the resources for it right now. Their aim is on eco-friendly, green cars at the moment as they will have to deal with the ever-tightening CO2 emission legislation in Europe and the rest of the world.
Furthermore, the sales of such a car would be modest and wouldn’t justify the investment. For example, the F12/F13/F06 6 Series models we have today have been sold in just over 85,000 units since 2011 when they were introduced. Taken separately, it might seem like a big number but when you look at how other Bimmers are doing, it’s not impressive at all.
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