Photo: Catalin Garmacea
BMW has been often criticized that it offers a plethora of features and some of the most impressive tech in the business but is asking too much for it. As a matter of fact, a lot of people say that the most basic optional features you should get for free are not included on Bimmers.
That’s not necessarily true, and BMW wants to offer more kit for the same bucks. In this regard, all cars sold in the UK starting with September 2015 will be having the Satellite Navigation system included as standard.
Starting with July, the BMW Z4, BMW 2 Series Convertible and 2 Series Active Tourer will get the same feature as standard, ahead of the rest of the platoon. In September, even the 1 Series (the cheapest model in the range) will be available with Sat Nav from the get go.
Other standard features that will be found on every model sold under the blue and white roundel in the UK include BMW Emergency Call, Digital radio and Bluetooth connectivity.
This will be the basic BMW Navigation system though, not the Professional unit as you might’ve hoped. That means it comes with a 6.5-inch screen instead of the 8.8-inch one on the Navigation Professional version. Going for this alternative will also add the Touch controller along Real Time Traffic Information and BMW Online.
The move was received with praise by most people in the business, and it will seemingly force others to follow. According to Jeff Knight, Forecasting Editor Cars, CAP, BMW is the first mainstream manufacturer to make such a gesture that will dictate some changes in the industry.
If the likes of Mercedes-Benz or Audi will follow remains to be seen but in the meantime we’re glad BMW went down this path and this is definitely good news for any customer.
Starting with July, the BMW Z4, BMW 2 Series Convertible and 2 Series Active Tourer will get the same feature as standard, ahead of the rest of the platoon. In September, even the 1 Series (the cheapest model in the range) will be available with Sat Nav from the get go.
Other standard features that will be found on every model sold under the blue and white roundel in the UK include BMW Emergency Call, Digital radio and Bluetooth connectivity.
This will be the basic BMW Navigation system though, not the Professional unit as you might’ve hoped. That means it comes with a 6.5-inch screen instead of the 8.8-inch one on the Navigation Professional version. Going for this alternative will also add the Touch controller along Real Time Traffic Information and BMW Online.
The move was received with praise by most people in the business, and it will seemingly force others to follow. According to Jeff Knight, Forecasting Editor Cars, CAP, BMW is the first mainstream manufacturer to make such a gesture that will dictate some changes in the industry.
If the likes of Mercedes-Benz or Audi will follow remains to be seen but in the meantime we’re glad BMW went down this path and this is definitely good news for any customer.
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