BMW’s commercials have been getting more and more attention lately. First there was the one with the ‘Cute Cottage’ showcasing the Concierge services available through iDrive. Then came the outrage and now we have a new one on our hands. Hopefully, nobody will get offended this time.
The 2015 BMW 6 Series range was launched earlier this year and it’s basically as small as it gets. All that changed were the headlights and some really small details around the front bumper on certain trim levels. As for the M cars, since they all have the same design on the lower front fascia area, the headlights are all that’s new.
Of course, alongside this new styling came a host of new standard equipment like LED technology for the headlamps with Selective Beams, High Beam Assistant, a sport exhaust on all petrol models and ConnectedDrive with navi.
New colors are also added to the mix, but they’re not offered for free, unfortunately. If you want your 6 Series model to come in Jatoba Metallic, Cashmere Silver Metallic, Glacier Silver Metallic, Mediterranean Blue Metallic and Melbourne Red metallic paintwork you’ll have to pay extra.
There are two new trim lines available that are no longer called ‘lines’ but ‘worlds’. We’re talking about Design Pure Experience and Design Pure Excellence; both of them taking you either into a world of luxury or to a sportier alternative.
Getting over the split between the two, the M Sport and M cars remain the same, as the M6 Gran Coupe in the video below shows. The focus in this commercial is to prove the car’s value to the audience, but the premise is still pretty weak if you think about it.
On average, a BMW M car loses around 60 percent of its value over the course of 5 years of ownership. For example, a BMW M6 Gran Coupe like the one in the commercial has a starting price of $116,200 but with some optional features on it, it can easily go as high as $150,000. After five years of ownership, you’d be lucky to get $60,000 for it, so that’s something to keep in mind...
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