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BMW 3 Series Facelift Launch Film is All About Family and Breathtaking Scenery

BMW 3 Series Launch Film 1 photo
Photo: BMW
The BMW 3 Series made its debut 40 years ago, a reason fit enough for BMW to apply a comprehensive facelift to its popular sedan. And after official data, specs and photos, we got our hands on a launch film put together by BMW.
BMW targeted both the 3 Series Sedan and the Touring with the launch film, and as the images succeed one another, we can see a strong emphasis placed on family and travelling to places with stunning panoramas. After all, that's what most cars are used for these days, but BMW wants customers to choose their cars for such activities.

To persuade the clientele, the Bavarian manufacturer gave the 3 Series a mild exterior update, but what we're interested in lies under the hood. The new 3 Series range gets the 330i and the 340i badges plus a new plug-in hybrid variant.

If the previous 125-photos wallpaper set was not enough to make you see the changes in the facelifted 3 Series - which are quite hard to spot, allow us to add - you still have a chance with the video.

Also, the BMW M3 facelift is expected to show up later this year and judging from BMW's interest in promoting their cars with well-directed videos, we expect a more energetic approach than the laid back one inspired by the 3 Series.

So, you're looking for a new car and the 3 Series is on your options list? Well, just take a moment to watch the video below and let it weigh in on your final decision. Also, make sure your better half watches it.

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