Remember when we told you guys Fiat has partnered up with the famous illusionist to put the spark into the launch of the 500X model? Well, it’s time for the games to start in UK with Dynamo bringing his latest performance to the stage at the Copperbox Arena in the Queen Elizabeth Olympic Park, London.
Prepared for the last three years, Dynamo’s latest endeavor is a unique blend of theater, illusion and dance-inspired choreography as the world-renowned magician brings “The Power of X” to life. The show will be witnessed by 1,000 specially invited guests and will continue with a late party with a live show featuring MNEK and Yasmin and music provided by Gorgon City, the London-based electronic music producers.
As we were reporting late last year, Fiat has collaborated with Dynamo in the run up to the launch of the new 500X crossover, inviting people in 74 European cities to experience a virtual reality magic experience, created by the illusionist, via a special headset. After tonight, things will go further as planned starting February 13, visiting city-center locations in London, Cardiff, Birmingham, Manchester, Newcastle and finishing up its pan-European tour in Glasgow.
"At the same time the order books will open for the full range of FIAT 500X models, thus enabling the 71,000 or so “hand raisers” who have so far expressed an interest in the new crossover to create their perfect 500X on the online configurator and be amongst the first to own one of 2015’s most hotly-anticipated new cars," Fiat explains.
According to Fiat’s press release that you can consult below, meanwhile dealers will host special preview weekends, with special show cars and an innovative VR test drive experience with Dynamo.
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