Fiat 500X "Fix It Again, Tony" Commercial Makes fun of Honda Civic

In the ad, a guy arrives at a repair shop and asks to have his Civic's mirror fixed. However, the all-Italian mechanic crew says his Honda sedan has much more serious problems: it's very ugly, lacks power and technology.

That's a very low blow for Fiat to make, one which may come back to bite them. The 500X will go on sale with a 1.4-liter turbo pumping 160 horsepower, which is not exactly going to put any Honda driver to shame. Later on, the 500X will also have a 2.4-liter four-cylinder pumping 180 hp. But why are we even comparing a crossover with a cheap sedan? We'll tell you why: because if Fiat played fair, the standard 185 hp CR-V available from just $23,000 would have been more than a match for the 500X.

Fix It Again, Tony

Even so, the commercial was going really well until the guy sat in his 500X and said "feels really good on my butt." We're not sure heterosexual men are going to respond positively to any public talk about butt pleasure.  Maybe Fiat is targeting another demographic group that only includes fashion designers and Cosmopolitan editors.

Also, most young people aren't even aware of the "Fix It Again, Tony" phrase from the 70s, when the Fiats sold in America broke down all the time. So why would Fiat use their own advertising budget to make them aware of a problem they?

Realistically speaking, that Honda Civic has been on sale for a few years and has had all its bugs fixed and screws tightened. If that "technologically advanced" 9-speed automatic gearbox ever breaks down, Fiat would have shot itself in the foot with this media stunt.