No matter how great our thirst for buying things, the supply will always outweigh the demand. And so after Black Friday and Christmas are all gone, tons of unsold toys are left on the shelves, waiting for their chance to fulfill their purpose: make somebody happy.
Fair warning: if you’re the type of person whose eyes got wet when they watched the famous IKEA lamp commercial for the first (and second, and third, and so on) time, you’d be better off without seeing the clip below. Really, this is a prime example of how easily can our empathy be exploited and how little it takes to be emotionally manipulated. The fact that the RC car occasionally behaves like a dog doesn’t help either.
It’s called “Happy Place” and is the product of Tom Jenkins and Simon Sharp’s efforts, the duo usually going by the name of “Sharp & Jenkins.” The short film’s main character is a Maisto Rock Crawler RC car that dares to dream literally outside the box.
The whole film is shot in two locations - the UK and Nevada, USA - and shows the off-road RC vehicle exploring the American desert and getting into all kinds of mini-adventures.
The great thing about Sharp & Jenkins’ creation is that it was all shot in-camera, over a duration of six months. Even further down from the video you can find a set of “behind the scenes” or “making off” shots that give an idea about the way it was all done. Of course, after all the shots were taken, there was a lot of work waiting for the two in the editing room. Watching the result, however, we’d say it was worth it.
The clip itself is filled with clichés, but they are cutely enough implemented that they don’t irritate as they would have in a regular film.
It’s called “Happy Place” and is the product of Tom Jenkins and Simon Sharp’s efforts, the duo usually going by the name of “Sharp & Jenkins.” The short film’s main character is a Maisto Rock Crawler RC car that dares to dream literally outside the box.
The whole film is shot in two locations - the UK and Nevada, USA - and shows the off-road RC vehicle exploring the American desert and getting into all kinds of mini-adventures.
The great thing about Sharp & Jenkins’ creation is that it was all shot in-camera, over a duration of six months. Even further down from the video you can find a set of “behind the scenes” or “making off” shots that give an idea about the way it was all done. Of course, after all the shots were taken, there was a lot of work waiting for the two in the editing room. Watching the result, however, we’d say it was worth it.
The clip itself is filled with clichés, but they are cutely enough implemented that they don’t irritate as they would have in a regular film.