Photo: Mercedes-Benz
Mercedes Formula 1’s ace racers, newly-crowned World Champion Lewis Hamilton and Nico Rosberg are joining forces with model Dree Hemingway to promote the company’s Autumn/Winter 2015 fashion campaign. The new season paean to the siren calls of speed, sleekness and style has been masterminded by Collier Schorr, the Yale faculty member and photographer nonpareil.
It’s basically a shooting that has some of Mercedes’ greatest stars all together to promote next year’s autumn/winter fashion venture. The trio went to the Sindelfingen, near Stuttgart-based wind-tunnel, “a canonic site in the mythology of Mercedes-Benz”, where its designs are tested against the uncompromising forces of nature.
And to make things rather symbolic for what the German automaker represents for the industry, the shooting also starred two motoring masterpieces. Rosberg is seen at the wheel of a Mercedes-AMG GT, while Hamilton takes the Mercedes-Benz C111, one brand-new, one classic. To keep things in good taste, the three are seen wearing Hugo Boss outfits, as the fashion house is currently the team’s sponsor.
Produced to celebrate Mercedes-Benz’s longstanding sponsorship of the world’s finest fashion weeks, Collier Schorr for Autumn Winter 2015 is the sixteenth Mercedes-Benz fashion campaign, a tradition established to underline the commitment to the many international fashion events.
Let us take a closer look at the cars, though. The new GT combines driving dynamics, agility and first-class racetrack performance with everyday practicability. As to the classic ride, we’re looking at an experimental vehicle. The C111 contributed towards the rejuvenation and enlivening of the brand’s style. It came with a glass-fiber-reinforced plastic body, gullwing doors and striking orange-colored paintwork.
And to make things rather symbolic for what the German automaker represents for the industry, the shooting also starred two motoring masterpieces. Rosberg is seen at the wheel of a Mercedes-AMG GT, while Hamilton takes the Mercedes-Benz C111, one brand-new, one classic. To keep things in good taste, the three are seen wearing Hugo Boss outfits, as the fashion house is currently the team’s sponsor.
Produced to celebrate Mercedes-Benz’s longstanding sponsorship of the world’s finest fashion weeks, Collier Schorr for Autumn Winter 2015 is the sixteenth Mercedes-Benz fashion campaign, a tradition established to underline the commitment to the many international fashion events.
Let us take a closer look at the cars, though. The new GT combines driving dynamics, agility and first-class racetrack performance with everyday practicability. As to the classic ride, we’re looking at an experimental vehicle. The C111 contributed towards the rejuvenation and enlivening of the brand’s style. It came with a glass-fiber-reinforced plastic body, gullwing doors and striking orange-colored paintwork.
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