Photo: Lincoln
With this app, Lincoln most likely want to prove they did it their way. Leaving the jokes aside for a moment, though, this marketing stunt is a little more than the average promotional deal. This app unlocks a 360-degree concert experience honoring Frank Sinatra’s 100th birthday during the Tribeca Film Festival, last April.
This year makes for the second time when Lincoln is the signature sponsor of the Tribeca Film Festival. In that note, Lincoln collaborated with TFF and IM360 Entertainment to capture a special tribute concert honoring Fran Sinatra’s 100th birthday. The unique concert experience was an exclusive ticketed event, which took place in April at Spring Studios in New York. Select performances are now available through a free custom app called “TFF: Sinatra at 100”.
Why do you need this app? Because that’s mainly the only way to listen to the last Spring's concert. The performances include reimagined Sinatra classics, such as “Luck Be A Lady” and “New York, New York,” sung by Brandon Flowers, NE-YO, Lea DeLaria and Alice Smith. Aside from the singing part, viewers are offered with behind-the-scenes footage while experiencing Lincoln through exclusive video content featuring its Lincoln Black Label vehicles, the brand’s highest expression of luxury.
“This free app serves as an example of Lincoln’s commitment to personal service, giving viewers the luxury of choosing when and where they enjoy the performance,” said John Emmert, Lincoln group marketing manager. “Viewers will feel like they are experiencing the Sinatra tribute first-hand, creating a personalized experience from the comfort of their home — an essential piece of the Lincoln Black Label experience.”
Why do you need this app? Because that’s mainly the only way to listen to the last Spring's concert. The performances include reimagined Sinatra classics, such as “Luck Be A Lady” and “New York, New York,” sung by Brandon Flowers, NE-YO, Lea DeLaria and Alice Smith. Aside from the singing part, viewers are offered with behind-the-scenes footage while experiencing Lincoln through exclusive video content featuring its Lincoln Black Label vehicles, the brand’s highest expression of luxury.
“This free app serves as an example of Lincoln’s commitment to personal service, giving viewers the luxury of choosing when and where they enjoy the performance,” said John Emmert, Lincoln group marketing manager. “Viewers will feel like they are experiencing the Sinatra tribute first-hand, creating a personalized experience from the comfort of their home — an essential piece of the Lincoln Black Label experience.”
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