It’s true, he has been a fan of Arsenal FC ever since he was a teenager, but few people know that Idris Elba is also quite a great car enthusiast. To be honest, neither did we until recently when we found out that the The Wire actor will be Jaguar’s celebrity car tester in a advertorial venture the British luxury car maker has just sealed with the Emmy award winner.
How much do you like HBO series The Wire? Not too much? What about the biographical film Mandela: Kong Walk to Freedom? We kind of liked the second and we believe Idris Elba managed to once again prove he is a great actor. The British with a sexy voice has now cut a deal with Jaguar to become a celebrity promoter of the company’s newborn, the XE.
The famous actor has embarked today on an epic 750 mile road trip, driving from London to Berlin in winter conditions. Elba will document his journey through film while testing the class-leading fuel economy credentials of Jaguar’s new sports saloon. According to Jaguar, the Luther star will be enjoying innovative in-car technology, cutting-edge driver aids and entertainment systems to help navigate his way across four countries.
“My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguar’s incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It’s a real privilege to drive the new XE on this road trip across Europe,” the actor commented.
The short documentary film will be shared in late February, with some teaser footage of the trip available from February 10th across Jaguar social media channels.
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