It’s that time of the year again when automakers come up with crazy ads to broadcast during the annual Super Bowl championship. It’s Toyota’s turn now and here’s what the advertisers came up with to promote the new Camry.
The clip stars Paralympic medalist and ‘Dancing with the Stars’ finalist Amy Purdy, who disregards her disability and actually lives quite a normal and active life, jogging, dancing and snowboarding included.
There’s also a voice in the background which at first might trick you in believing it’s some preacher man, but if you listen carefully, you discover it’s Muhammad Ali giving his “How Great I Am” famous speech before his historic “Rumble in the Jungle” bout with George Foreman in 1974.
What are all these ambitions things have to do with a new Camry? Why not checking what Jack Hollis, group vice president of marketing for Toyota Motors Sales has to say about it.
“We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does,” Jack said. “Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about.”
The company will have another commercial to continue the conversation about bold things airing during the Sunday game and Twitter users are invited to participate the discussions using #OneBoldChoice.
For 2015, the Toyota Camry got a huge facelift, coming with around 2,000 different parts which makes it look almost like a whole new model. The front and rear of the sedan have been completely redesigned, as well as many interior parts, some suspension components and there’s also more insulating materials along with more tech to keep passengers more comfortable.
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