Photo: BBC
When you say The Stig you say Top Gear which means BBC. That is the exact algorithm UK’s national television is using to promote the launch of BBC Brit - a new global brand from BBC Worldwide which will be making its international channel debut in Poland on February 1st.
In case you haven’t heard, BBC is using a 33-foot (10 meter) tall statue to promote BBC’s newest channel. The giant traveled from the Top Gear headquarters in the UK across Europe to be unveiled by The Stig himself at a ceremony in sub-zero temperatures. The Big Stig was positioned adjacent to The Palace of Science and Culture in the center of Warsaw, Poland.
Made of fiber glass, the model took a team of three sculptors and over two months to design, construct and paint. “We took The Stig’s famous crossed arms pose as a starting point for creating the giant sculpture - but we also watched hours of Top Gear to capture his characteristics," the team’s leader David Croswell said.
"He’s one of television’s most enigmatic figures, so it was a real challenge to capture this fearless and faceless test driver who is adored by fans all over the world,” he added.
How is the new channel connected to the world’s most watched auto show? Well, according to Tim Davie, CEO BBC Worldwide and Director Global, BBC Brit will be the exclusive home of Top Gear. “For the very first time from launch, BBC Brit will bring Polish viewers closer to the action than even before, with premiere episodes airing on the channel the same day as the UK,” Davie explained.
Made of fiber glass, the model took a team of three sculptors and over two months to design, construct and paint. “We took The Stig’s famous crossed arms pose as a starting point for creating the giant sculpture - but we also watched hours of Top Gear to capture his characteristics," the team’s leader David Croswell said.
"He’s one of television’s most enigmatic figures, so it was a real challenge to capture this fearless and faceless test driver who is adored by fans all over the world,” he added.
How is the new channel connected to the world’s most watched auto show? Well, according to Tim Davie, CEO BBC Worldwide and Director Global, BBC Brit will be the exclusive home of Top Gear. “For the very first time from launch, BBC Brit will bring Polish viewers closer to the action than even before, with premiere episodes airing on the channel the same day as the UK,” Davie explained.
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