The marketing campaign around the launch of the new Skoda Fabia continues to be one of the most creative we've seen in many years, especially in Britain. There, the company has just released a new viral video with a touch of magic to it.
We've all seen illusion tricks at carnivals, where they tell you to carefully look at an object while the magician puts something in your pocket or takes you watch. This is a bit like that. While every Youtube viewer is keeping his eyes focused on the Fabia, the whole street around it changes, from the houses to the stores.
At one point a giant teapot appears and there's even a big chimpanzee on the roof of a building, which of course you don't notice. The ape reminds us of a similar illusion/distraction video that went viral a couple of years ago. You were asked to count the number of basketball passes and all the while, a man in a gorilla suit is walking around without you ever being able to notice.
It's called selective attention and basically means your eyes don't see everything all the time. The focus point of your vision is actually very small and the brain compensates to make you think everything is the same as it was towards the edges of vision.
“Will a crowd gather? Will other drivers slam on the breaks? Watch to find out,” the video’s caption reads, giving an instant air of mystery.
The 60-second Skoda ad was put together by AIS London and MindsEye director Luke Bellis, who's done a number of other great car ads. Speaking of which, you might want to experience the Fabia ad that uses eye tracking software. It was released a few weeks ago and we think it's really special.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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